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Key Concepts and Thinkers. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Description The sales function is the front–line of any business.

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FMCG Selling: Sales by Leo Gough (Paperback, 2003)

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