The customer relationship management process its measurement and impact on

the customer relationship management process its measurement and impact on

The customer relationship management process: Its measurement and impact on performance. Werner Reinartz, Manfred Krafft, Wayne D. PDF | On Aug 1, , Reinartz and others published The CRM Process: Its Measurement and Impact on Performance. The Customer Relationship Management Process: Its Measurement and Impact on Performance. Article (PDF Available) in Journal of.

the customer relationship management process its measurement and impact on

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